7/28/2008

Ray Padgett

Nelly has signed on for a print ad campaign for Sean John Underwear.

Though Nelly is known for rarely wearing a shirt, soon he will be losing his pants too as he becomes the newest spokesman for Diddy's Sean John underwear line.  
  
The clothing line has had a long run of hip-hop models, including Snoop Dogg, Nas, and Lil Wayne, but Nelly is the first to strip down to his boxers or briefs. In a series of print ads shot by Randee St. Nicholas, Nelly roams around an L.A. home in a variety of underwear and loungewear.  
  
"Nelly is the quintessential definition of the Sean John man," Sean "Diddy" Combs said. "He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign."  
  
In response, Nelly said, "I hope my fans will enjoy this campaign as much as I did shooting it." As Diddy pointed out, the female ones certainly will.  
  
Diddy said the images "speak for themselves" and one is already available online. Terms of the agreement were not disclosed, but follow up on Nelly's pre-existent ad deal with Reebok.