1/28/2009

Heather Fishel

No racy Super Bowl commercials will air during Sunday's game, thanks to NBC's censorship.

Super Bowl Sunday isn't popular solely because of the football. The commercials airing for the first time during the game only add to its fame. But this year, some ads have been banned for being too racy for television.  
  
The Daily News has compiled a list of the commercials banned from this year's Super Bowl broadcast.  
  
PETA's 'Veggie Sex' Ad:  
The People for the Ethical Treatment of Animals believes that vegetarians have better sex and their banned ad wants you to know too. During the commercial, women who can't resist vegetables are seen licking and caressing a variety of produce.  
  
NBC told PETA that their ad "depicts a level of sexuality exceeding our standards."  
  
In response, PETA Senior Vice President Lisa Lange said "PETA's veggie ads are locked out while ads for fried chicken and burgers are allowedeven though these foods make Americans fat, sick, and boring in bed."  
  
AshleyMadison.com's 'Who Are You Doing After The Game?' Ad:  
AshleyMadison.com has a new service they want viewers to know about and it's not something many couples will like. The site offers a matchmaking service to those looking to cheat on their husband or wife.  
  
In response to the site's ads being banned from the Super Bowl broadcast, President Noel Biderman had quite a lot to say. "I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and have in the game program. That's a product that literally kills tens of thousands of people each year," he said, adding, "We don't intend to let this pass. The NFL fan base is our core audience and we will find a way to let them know about the existence of this service and let them decide if it's something for them."  
  
GoDaddy.com's 'Censorship Hearing,' 'I Own You,' and 'Exposure' ads:  
This year isn't the first time GoDaddy.com has had their commercials banned.  
  
In 2005, their 'Censorship Hearing' ad, in which a brunette has a wardrobe slip-up in a meeting was approved to air during the Super Bowl. The commercial aired once but was then pulled before it could air again.  
  
In 2007, the site's "I Own You" commercial was banned by CBS due to the use of the line "I already did my mother." The next year, their "Exposure" ad was banned for the use of the word "beaver," according to GoDaddy.com.