10/25/2007

in

Sean "Diddy" announces at a conference his $100M deal with Ciroc Vodka. Also discusses his alleged bar room brawl at an NYC night club last week.

Jacqueline Sigler

Rapper, hip-hop mogul and fashion designer Sean "Diddy" Combs announced at a conference that he is now dabbling in the alcohol business. Combs signed a multi-year partnership with alcohol producer Diageo PLC to promote the company's Ciroc Vodka.  
  
With a 50 percent share of the company's profits, it is estimated Combs will earn $100 million as part of the deal. He will also be responsible for marketing the brand.  
  
However, this was not the only topic of conversation at the conference. According to the New York Daily News, Combs was involved in a shouting match with Steven Acevedo at Kiosk night club in New York early on October 13. Steven Acevedo claimed that he punched him twice in the face after Diddy expressed interest in his girl-friend, who used to date the rapper.  
  
Combs told the press, "It was something that was just totally overblown ... I don't fight over girls! I am a human being. I am going to get into an argument at times, but I didn't punch anybody."  
  
The conflict was blown out of proportion, a lawyer of the artist says, and it was definitely not a criminal act. "We are hopeful that this matter will be resolved without the filing of any criminal charges, as this was a disagreement among acquaintances, not a criminal assault," the attorney, Benjamin Brafman, said last week in a statement.  
  
The conflict will reportedly be settled in court.