9/9/2007

in

Disney Channel third most successful channel

Rebecca Axelrad

The Disney Channel has something to brag about this summer and has recorded its highest ratings yet. With the help of the channel's most popular original movie sequel "High School Musical 2."  
  
The managing director of Disney Channel U.K., Scandinavia and emerging Markets said, "In an age when kids have the luxury of so many sources of entertainment, we are thrilled that they are choosing to watch Disney Channel in their millions. In fact, over five million kids watched something across the Disney Channel multiplex at some point over the summer, which is nearly 60% of kids in the UK."  
  
The Disney Channel, whose audience typically consists of kids between 4-15 years, was the third most successful channel across the summer season ending on top of BBC One and ITV1 with a 9.2% weekly share.