9/15/2009

in

First Kanye West, now this? Can't Sasha Fierce get a break?

Sara Eason

[![Beyonce, Jennifer Lopez, Marc Anthony and Taylor Swift at the 2009 MTV VMAs](http://cdn.picapp.com/ftp/Images/5/3/8/d/Beyonce_Jennifer_Lopez_e64a.jpg?adImageId=2996911&imageId=6463888)](http://view.picapp.com/default.aspx?term=beyonce&iid=6463888)


The hip-hop starlet had been mentioning that she was soon to be launching her own signature fragrance with Coty Inc. yesterday. Today, she gets sued by major preppy clothes supplier Abercrombie & Fitch. Apparently the company believes that her new fragrance named after her alter ego "Sasha Fierce" will confuse buyers who want to purchase Abercrombie & Fitch's "Fierce."  
  
A&F had filed suit against Knowles in Columbus, Ohio and claims that they had "sent Beyonce a cease and desist letter in 2008 when she started applying for "Sasha Fierce" trademarks." according to .  
  
"Fierce" has been on the market since 2002 and has earned $200 million for A&F. Knowles has long been known as Sasha Fierce and even has an album named "I am ... Sasha Fierce."  
  
The fact of the matter is that A&F's "Fierce" is a male cologne that comes in a container that looks like a man's washboard abs. Chances are that it probably won't get confused with Knowles' feminine perfume called "Sasha". Back off Abercrombie!  
  
[![Retailers Suffer Sales Slump During Month Of June, As Shoppers Cut Back](http://cdn.picapp.com/ftp/Images/8/f/5/b/Retailers_Suffer_Sales_acad.jpg?adImageId=2996485&imageId=5341615)](http://view.picapp.com/default.aspx?term=Abercrombie&iid=5341615)


[http://www.eonline.com/uberblog/b144515\_big\_stink\_over\_beyonceacutes\_per...](http://www.eonline.com/uberblog/b144515_big_stink_over_beyonceacutes_perfume.html "http://www.eonline.com/uberblog/b144515_big_stink_over_beyonceacutes_perfume.html")  
  
[http://www.nydailynews.com/gossip/2009/09/16/2009-09-16\_beyonce\_sued\_by\_...](http://www.nydailynews.com/gossip/2009/09/16/2009-09-16_beyonce_sued_by_abercrombie__fitch_over_fierce_fragrance_name.html "http://www.nydailynews.com/gossip/2009/09/16/2009-09-16_beyonce_sued_by_abercrombie__fitch_over_fierce_fragrance_name.html")  
  
[http://www.tmz.com/2009/09/16/abercrombie-fitch-slaps-beyonce-over-perfume/](http://www.tmz.com/2009/09/16/abercrombie-fitch-slaps-beyonce-over-perfume/ "http://www.tmz.com/2009/09/16/abercrombie-fitch-slaps-beyonce-over-perfume/")